a long long time ago, an 11-year old girl went to her first gem show.

This was the girl who dug in the creeks looking for beautiful rocks, who grew up climbing trees, swimming in the ocean, always happiest with muddy feet & on an adventure. That gem show opened up a world of infinite beauty & discovery, of crystal caverns, fossilized shark teeth & ammonites. But what to do with all those magical rocks? There wasn't really an answer until that little girl got a lot bigger (sort of an inside joke - she grew up to be 6' 2") and went to an amazing high school with a master jeweler professor - who eventually, after much promising of exceptional behavior, let the freshman into her intro class. Learning to solder and fabricate jewelry was incredible enough - but when the master jeweler showed her the beauty of lapidary work and how to incorporate those cabochons & rough facets into jewelry - it was all over. A jewelry obsessive was born - filing bracelets in the back of algebra class, sneaking into open studio time when she was supposed to be in volleyball study hall...

Over time, after many more classes - dual honors degrees in art history & anthropology from UC Santa Barbara - and many adventures overseas - buying gems in India, exploring the wadis of Jordan & working an archaeological dig along the Mediterranean coast of Israel - that little girl grew up and started her own jewelry line in 2006. It wasn't easy, and she was super shy, but she worked hard and learned & learned. Her line debuted at JCK Las Vegas in 2007, and just one year later she was honored as one of the Top Ten New Designers of 2008 at JA New York.

And then she took a ten year break from jewelry because sometimes there's other things you need to learn in order to do what you love better. During those ten years, amazing things happened. She met her person and got married, acquired two awesome stepsons and a crazy puppy. She went into the world of tech & data analytics, and learned critical key aspects of business mentality and effectiveness. And late one night, after lots of wine and an incredible conversation with a great friend, a handshake deal went down, and the jewelry line was reborn with a fantastic new team, and a whole new knowledge base.

The Team is everything.

Ginny is my petite 2am handshake partner in crime, our badass la Presidenta. She keeps us all in line and executing, and has the most extraordinary 5-year plan in mind for us.

I'm Alexandra, and this whole thing is because I fell in love with the magical beauty of stones. I'm the Chief Creative Officer, in charge of the collections, designs, fabrication and stone sourcing - what we call the Design Lab.

Ian is our incredible Design Alchemist; part visionary, part sorcerer of form — he fuses imagination and craft to conjure jewels that feel alive, translating intangible visions into CAD form for our production team in Los Angeles.

Monica is our COO & GIA Graduate Gemologist, a petite badass-smartass. She handles our production, pricing, manages our retail accounts, tracks inventory and makes sure I haven't bought anything radioactive. She's irreverent & awesome and is from the OG team.

Alice is our artistic sophisticate, an edgy brilliant fashionista & merchandising genius who styles us, our clients and our blog. She’s also from the OG team, equally at home riding bareback in a ballgown or popping champagne to kick things off in style.

Together, we’re a blend of artistry, adventure, and a lot of irreverence—united by a love of beautiful design, extraordinary stones and the stories they tell. Our jewels are a vibrant celebration infused with joyful glamour, embodying a sense of intrinsic happiness—our distinctive signature.

We're incredibly grateful to be here, and to share our love of beautiful gems & jewels with you.